CLIENT
Kotlina Natury
TASK
Comprehensive construction of the egg brand image
We have been asked to create a non-obvious, consistent and extraordinary product image for this category. This is one of the most comprehensive implementations, which consists of: positioning strategy along with consumer research, communication strategy, trademark designs, packaging, as well as communication materials along with photo / video production.
Insight
The basic brand feature and, at the same time, the main RTB feature adopted in the positioning strategy is related to the origin of the product, i.e. the town of Gostków, located at the foot of the Sudetes in Poland. We used this fact to build the sign, and the natural origin of the product became the axis of all communication.
Hand-made illustrations with images of chickens against the backdrop of a mountain landscape have become a unique feature of the packaging labels.
Tu napisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach pisz o kurkach
naturally -------- high quality
The brand offers eggs from four types of alternative farming. Each of them uses a different color of the extrudate, which allows them to be easily distinguished.
Marka posiada w swojej ofercie jaja z czterech rodzajów chowów alternatywnych. Dla każdego z nich zastosowano inny kolor wytłaczanki, co pozwala na ich łatwe rozróżnienie.
Brand colors
The packaging is maintained in the colors adopted and used in the other materials of the brand, thanks to which the brand image is consistent.
Kotlina Natury ----- Digital
Kotlina Natury ----- Digital
www
In addition to information about the product, the brand image website also contains interesting facts about eggs showing them as superfood. They constituted the starting point for creating a content platform. www.eggsperci.pl
Serwis wizerunkowy marki, poza informacjami na temat produktu, zawiera też ciekawostki na temat jaj pokazując je jako superfood. Stanowiły one punkt wyjścia do stworzenia platformy contentowej www.eggsperci.pl
on-line --------- off-line
In accordance with the assumption of the communication strategy, we created the image of the Nature Valley in such a way that it could function in both on-line and off-line materials, and the language of communication was attractive for both the buyer and the consumer.
POS
We have created a wide spectrum of brand media, from basic commercials, through B2B sales support materials, to a range of exclusive advertising gadgets maintained in the nature of the brand.
Film w ciekawy sposób prezentował wszystkie zalety wózka. Ten smaczny i prosty materiał stał się źródłem wiedzy zarówno dla mam, jaki i sprzedawców.
Foto ----- food / mood
Foto ----- food / mood
While working on the Kotlina Natury brand, we were responsible for art directing, cooperation with selected bloggers, stylists, photographers and the production of over 200 image materials and food photos. We used the materials, among others to create extraordinary Instagram and Facebook profiles.
CONTENT
ATL, BTL ------ graphic design ------ packaging ------ production ------ strategy ------ foto
team
Strategy / Magdalena Woźniak, Tom Szurkowski
Project Management / Marysia Kozerska, Ewa Kurzyca
Creative Concept / Filip Grześkowiak, Tom Szurkowski
Copywriter / Filip Grześkowiak
Creative Director / Tom Szurkowski, Bartosz Wągrowski
Graphic Designer / Bartosz Wągrowski, Dominik Boberski
Interested?
Zainteresowany?
offline ----------
gsm +48 512 026 920
głogowska 100/3
Poznań. Poland
---------- online
