introduction of a new line of NEXT strollers on the Polish and European markets
Espiro is one of the leading Polish brands of prams. In 2017, it expanded its product range with a new line of NEXT 3 in 1 models. We created a 360 campaign to launch the product on the market: from strategy, through identification, to ATL and BTL materials and a website. It was not without photo & video production, also visible in Social Media.
„Are You ready for NEXT?" Is insight, which turned out to be the slogan in the teaser phase of the campaign and answered the questions bothering future mothers. The theme of a pregnant woman also emphasized the importance of choice pram before the arrival of the child.
The main part of the campaign, supported by the slogan ""Ready to explore"" was to ensure that daily exploration of the world with a baby can be an unforgettable adventure, which the Espiro NEXT stroller significantly facilitates.
As part of the activities, an intuitive and modern website was also created, which presented the most important features of the product in an attractive form.
The film presented all the advantages of the stroller in an interesting way. This tasty and simple material has become a source of knowledge for moms and sellers alike.
The communication was graphically consistent from KV to a number of POS materials supporting the premiere of NEXT at points of sale.
ATL ------ graphic design ------ naming ------ logo design ------ video ------ foto
”100% commitment to the project, everything as planned and on time, unusual openness to suggestions and great contact. Creativity combined with great taste and feeling in productions, regardless of their scale.”
„Łączy nas podobna energia i chęć ciągłego rozwoju.
Szukamy, konstruujemy pytania i znajdujemy inteligentne odpowiedzi.
Jesteśmy elastycznym zespołem, który nie wpadł do szufladki
i na tym właśnie zarabia.”
Kinga Mieruszyńska --------- Marketing Specialist
gsm +48 512 026 920