CLIENT

e-FILE

TASK

Brand image and launching the campaign: e-PIT. Keep it simple.

The image of the e-PITy brand and the launching campaign of the tax program. We are the authors of a universal set of brand image and communication elements, such as the website and the logo of the e-Las campaign, referring to the logotype of the e-PITy program.

3b
4a
2b

 e-PITy, KEEP IT SIMPLE.

The creative task was to design a universal set of visual elements conveying a comprehensive communication idea and to uniquelize brand image elements while simultaneously simplifying the message.. 

02Chigo agency_ePITYBrand

call to action

With user-friendly graphic elements we managed to deliver a correspondence between the producer’s brand image, the product itself, promotional campaigns, and websites. The graphic design of e-pity.pl website was focused on functionality and encouraged users to take action.

e-PITy  ---------  e-LAS

E-forest was e-PITy’s eco-awareness mission taking a shape of „e-forest” social campaign. With every download of e-PITy program software 1 grosz was automatically donated to the Aeris Futuro ecological foundation that fosters Poland’s afforestation project. In addition, every user could plant a virtual tree on a dedicated website named e-las.pl. 

Ekologiczna misja e-pity, czyli e-las znalazła ozwierciedlenie w kampanii społecznej „e-las”. Każde pobranie programu e-pity zakładało przekazanie 1 grosza na zalesianie Polski, proekologicznej Fundacji Aeris Futuro, a także posadzenia wirtualnego drzewka na specjalnie stworzonym portalu e-las.pl. 

17Chigo agency_ePITYBrand
18Chigo agency_ePITYBrand
19Chigo-agency_ePITYBrand copy

CONTENT

art directing  ------  graphic/web design  ------  brand design   ------  digital

team

Code&coordination / Webtailor 
Creative Director, graphic design / Tom Szurkowski
Art direction, graphic design / Bartek Wągrowski, Andrzej Dobosz  
Copy, Concept, PR / Dobocom 

release  ---------  energy

wyzwól  ---------  energię

Zainteresowany?

Zainteresowany?

offline  ----------

gsm +48 512 026 920 
głogowska 100/3
Poznań. Poland

  ----------  online

s3
s2