Brand image and launching the campaign: e-PIT. Keep it simple.
The image of the e-PITy brand and the launching campaign of the tax program. We are the authors of a universal set of brand image and communication elements, such as the website and the logo of the e-Las campaign, referring to the logotype of the e-PITy program.
e-PITy, KEEP IT SIMPLE.
The creative task was to design a universal set of visual elements conveying a comprehensive communication idea and to uniquelize brand image elements while simultaneously simplifying the message..
call to action
With user-friendly graphic elements we managed to deliver a correspondence between the producer’s brand image, the product itself, promotional campaigns, and websites. The graphic design of e-pity.pl website was focused on functionality and encouraged users to take action.
e-PITy --------- e-LAS
E-forest was e-PITy’s eco-awareness mission taking a shape of „e-forest” social campaign. With every download of e-PITy program software 1 grosz was automatically donated to the Aeris Futuro ecological foundation that fosters Poland’s afforestation project. In addition, every user could plant a virtual tree on a dedicated website named e-las.pl.
Ekologiczna misja e-pity, czyli e-las znalazła ozwierciedlenie w kampanii społecznej „e-las”. Każde pobranie programu e-pity zakładało przekazanie 1 grosza na zalesianie Polski, proekologicznej Fundacji Aeris Futuro, a także posadzenia wirtualnego drzewka na specjalnie stworzonym portalu e-las.pl.
art directing ------ graphic/web design ------ brand design ------ digital
Code&coordination / Webtailor
Creative Director, graphic design / Tom Szurkowski
Art direction, graphic design / Bartek Wągrowski, Andrzej Dobosz
Copy, Concept, PR / Dobocom
release --------- energy
wyzwól --------- energię