Brand design & strategy
Communication strategy and comprehensive Re-branding of British software house
We started with revamping company’s typography and logo. Next, we moved to creating a comprehensive brand book that would enable effective deployment of changes in both Poland and the UK. To unfold the existing brand symbolism, we came up with a new main theme of organic intertwined lines arranged so as to form shapes of letters C and F. These lines were then used by architectural studio designing the elements of indoor navigation system, and they also became a part of information system.
realise --------- your potential
We were responsible for designing KV and communication for the recruitment campaign.
brand design ------ art&graphic design ------ photo&illustration ------ webdesign
Creative Director, graphic design / Tom Szurkowski
Art direction, graphic design / Bartek Wągrowski, Andrzej Dobosz
Project manager / Małgosia Pieczyńska
Strategy, PR / Dobocom
release --------- energy
wyzwól --------- energię