PR campaign / Online game
In cooperation with Perpetuum Communications we created graphic designs for elements of Audi PR campaign directed to media journalists and brand passionates.
We designed the campaign materials, logo, invitations, gadgets and layouts for an on-line game, where registered users could race in real-time.
Selected users were sent a creative parcel containing a unique login along with a special racing balaclava.
After logging in, the platform would invite a user to race with other players, and as each round would be played in real-time, it guaranteed that users are able to return to game in a continuous manner.
copywriting ------ graphic design ------ print
Concept / Perpetuum Communications
Graphic Design / Andrzej Dobosz
Coding / Gammanet
Project coordinator / Tom Szurkowski
release --------- energy
wyzwól --------- energię