Communication of a client competition for Allegro online e-commerce platform
SMS-based promotional campaign of Allegro.pl website’s client competition "Po_Folkuj Sobie". (Folks! Indulge Yourselves!)
Łowicz folk art paper cut-outs
One2One Group commissioned us to deliver a comprehensive project of key arts and other communication elements to launch a brand promotion campaign in a form of SMS-based client competition. We designed a „folksy” campaign logo using traditional Polish folk paper cut-outs, and made it a basis for further folk-inspired communication measures.
We realised a photo session that covered not only outdoor shoots and key art photos, but also funny short videoclips. A specially-designed landing page was the campaign’s information centre.
web design ------ graphic design ------ art directing ------ print
Creative Director / Tom Szurkowski
Graphic design / Andrzej Dobosz
Photo / Maciej Mańkowski
release --------- energy
wyzwól --------- energię