Full visual identity for a new brand of cosmeceuticals
Successfully creating a new brand in the BEAUTY & HEALTH industry is one of the most difficult challenges we faced in the field of visual identification for the Dottore brand. Our work has been appreciated by specialists in the industry and has been recommended for the Good Design competition organized by the Institute of Industrial Design.
RECIPE FOR BEAUTY
When working on the packaging, we were inspired by the appearance of the prescription to emphasize the unique feature of Dottore cosmeceuticals, which are the result of combining medical and cosmetic knowledge.
We have redesigned the logo to communicate the brand in a clear way and to function on the packaging and the whole identification.
In addition to packaging, we have proposed a coherent visual system for the website, printed and company materials.
After the success of a specialized line of cosmeceuticals under the Dottore brand, the manufacturer decided to expand its product portfolio with a line of cosmetics protecting against the factors of the urban environment called City.
branding ------ packaging ------ graphic design ------ print
Creative director / Tom Szurkowski
Art director / Bartosz Wągrowski
Graphic Designer / Bartosz Wągrowski, Dominik Boberski
Project coordinator / Gosia Pieczyńska
release --------- energy
wyzwól --------- energię